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BZ Blueprint
Premium 1:1 Training
Private Online Coaching
Fitness coaching for men running companies. Build strength and move better—with a plan built around your schedule.
Four short steps. Then choose a 15-minute call with Brian.
750 lbs lost collectively
Across 57 men coached by Brian.
BZ Blueprint

1of 4Your Focus
Brian reads every answer himself. Four short questions, then you're done.
What would you most like to improve over the next three to six months?
So Brian can reach you personally — never sold, never spammed.
— BrianApplication received
We’ll discuss your goals, what’s been getting in the way, and whether my coaching fits your life.
A 15-minute conversation with Brian.
Booking does not enroll you in coaching.
I look forward to speaking with you about your goals and how coaching could fit your schedule.
Brian reads every submission personally — pick whatever time works best for you.
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Want a little context first? There’s a short video from Brian below — entirely optional.
Brian reads every answer personally. If it looks like a fit down the road, he'll reach out directly, no pressure in the meantime. The growth mindset starts whenever you're ready for it.
Brian reads every submission personally. The conversation that's next is about your goals and whether coaching makes sense for you — including what working together would look like, if it's a fit.
Pick a time below that works for you, backed by the 30-Day Execution Guarantee if you decide to start.

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You said—
Here's exactly how we'll build your plan around the time you actually have.
The Blueprint Approach
A plan for the week you have—not the week you wish you had.
Your goals matter. So do the hours available, the equipment you can use, and the responsibilities that shape your week.
BZ Blueprint is private strength coaching with Brian. On our call, we'll explore what a realistic approach could look like for you.
Where This Leads
Picture next vacation: sun on your shoulders, a drink in your hand, shirt off without a second thought, and the system still running in the background, because 20 minutes a day fits in a carry-on. That's not someday. That's where you're already headed.
The Real Difference
Why Most Men Stay Stuck
How The Blueprint Changes It
How It Actually Works
Assess. Your first call is about you — we make sure it's the right fit. Your starting point and your milestone get set the next day, on your onboarding call.
Build. I build your training and nutrition plan around the week you actually have — not the one you wish you had.
Review. Daily access to me directly, plus a standing weekly check-in — you're never waiting a month to find out if something's working.
Adapt. When your week gets slammed, I rework that week's plan myself — no generic fallback routine, a real adjustment to your real week.
What The Next 30 Days Look Like
30 Days 20 Min/ Day
Day 1: we set your milestone
Day 14: real traction kicks in
Day 30: hit your milestone, or the next 30 are FREE
Every one of those 30 days costs you 20 minutes.
The BZ 30-Day Execution Guarantee
Hit your milestone in 30 days, or the next 30 are FREE.
Your milestone isn't generic — we set it together the next day, on your onboarding call, based on where you're starting and what's realistic in 30 days.
8 Years Tested. Not A Trend.

In Brian's Own Words
It started with chicken and rice.
8 years of training and learning shaped the way I coach today.
When I started taking my training seriously, chicken and rice became part of my routine. It was easy to prepare, easy to repeat, and gave me a simple structure to follow. I trained, paid attention to what I was eating, and kept showing up.
The basics still matter. Purposeful training matters. So does nutrition you can stick with and the willingness to put in the work, even when motivation is low. But over the years, I learned that knowing what to do is only part of it. The plan also has to hold up when work runs late, you travel, or the week takes a turn you did not plan for.
That is what I have spent the last 8 years working on. I kept the discipline I learned at the beginning and built a more complete approach around it. Your schedule, your goals, your preferences, and the things that tend to throw you off all matter when we put your plan together.
Coaching built around your actual life.
BZ Blueprint is private coaching for men with full calendars and real responsibilities. If you have tried to get in shape before, you probably know the familiar pattern. You get started, things go well for a while, then work gets busy or travel throws off your routine. One missed workout turns into a few, and before long you are telling yourself you will start again on Monday.
We start by talking about what you want to change, what you have tried, and where things tend to break down. We will look at what a normal week actually looks like for you. Then we will build your training and nutrition around your goals and the time you have available.
The plan should be clear enough that you know what to do, and flexible enough that one busy day does not undo the whole week. If your schedule changes, we adjust. If something is not working, we talk about why and make a change. You do not have to wait for a perfect week to get back on track.
If getting below 10% body fat is your goal, we will talk honestly about what that target would involve and whether it makes sense for your starting point, health, and timeline. Getting lean takes commitment. My job is to help you direct that effort, stay consistent, and build a routine that can work beyond a short stretch of perfect conditions.
For many men, the number on the scale is only one part of the reason they reach out. They want to feel more confident in their clothes. They want to have energy left after work, enjoy a trip without feeling like their routine has disappeared, or be more present with the people who count on them. Those goals matter too, so we pay attention to how your habits fit into the rest of your life.
You will work with me directly.
Day one starts with a conversation. We will talk through where you are now, what you want to work toward, and what has made progress difficult to maintain. From there, we will agree on a clear first step and build from it.
I will be your point of contact throughout the coaching process. We will check in regularly to review how things are going, work through obstacles, and make adjustments when you need them. Some weeks will go smoothly. Others will take more problem-solving. Either way, you will know what we are working on and what your next step is.
Effort matters, but it helps to know where to put it. My role is to give you direction, keep the plan connected to your goals, and help you adapt when life changes. Your role is to show up, be honest about what is working, and keep taking the next step.
That is how BZ Blueprint has evolved from a simple routine built around chicken and rice into a more personal way to coach. The fundamentals are still there. Now they are supported by a plan, regular guidance, and room for real life.
If you are ready to take your health seriously and want a coach who will work with you personally, apply for private coaching. Tell me what you want to change, what you have tried, and what you need help with. We will talk about whether BZ Blueprint is the right fit.
I look forward to speaking with you personally.
— Brian
A Real Client Story




Kevin already knew the basics: eat better, move more, stay consistent. The hard part was fitting them into a week that rarely went to plan. He was building a company, working long days, and trying to be present for his girlfriend. The plans he'd tried didn't account for the life he was actually living.
So his coaching started with his real week: the time he had, the training he could fit, and what to do when work changed the plan.
Over time, the progress showed up beyond the gym. He could show up to his day with a clearer head and have more of himself left at the end of the day for his girlfriend.
The plan fit his life, and he had a way to adjust as that life changed.
That's the idea behind BZ Blueprint: coaching built around real schedules and responsibilities. Book my call with Brian to see what that could look like for your week.
"Thanks to BZ Blueprint, I don't feel like I'm starting over every Monday anymore."— Kevin
Weight
162lbs
Body Fat
7%body fat
Timeline
90days
Individual results vary — Kevin's outcome reflects his own consistency and effort, and isn't guaranteed for every client.
Booking does not enroll you in coaching. No payment, no pressure.



Results vary by individual. These transformations are not typical and are not a guarantee of your own results.
Backed by the 30-Day Execution Guarantee